28 October 2019
An About Page is about you. True or False? The answer to this question is far from black and white. In fact, even though this page says “About” it isn’t really about you at all. Rather it is about what you can do for your target audience. In this Blog post we look at the structure and content of an About page and give you tips and tricks to create a slick marketing tool.
Branding · 29 May 2019
Building a strong, recognisable brand is crucial to the long-term success of your school or business. But just how do we do that? This article looks at the fundamentals of branding, giving you tips and tricks on developing and maintaining your brand – even on the tightest of budgets.
SEO · 23 April 2019
SEO Basics - Korinne Algie International Education Marketing BLOG
Search Engine Optimisation is a key part of any online marketing strategy. This article explains in plain English what SEO is and why we need it.